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Sun brand enhances firm's 'masstige' portfolio.
September 27, 2010
By: TOM BRANNA
Editor
PZ Cussons Plc has acquired St Tropez Holdings Limited from UK private equity group LDC in a $98.8 million cash deal. St Tropez is the UK’s leading sunless tanning product range consisting of lotions, mousses, sprays and other products serving consumers who wish to achieve a safe, natural looking tan without the dangers of sun bathing or sun beds. More than 80% of St Tropez’s sales are within the UK with Australia and the U.S. also growing markets for the brand. Distribution in...
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